The Society Group is a lifestyle PR AND EXPERIENTIAL MARKETING firm founded in 2010 and based in Los Angeles. WE CONNECT THE WORLDS OR ART, ARCHITECTURE AND ENTERTAINMENT TO PRODUCE THE UNEXPECTED.  we push our clients and ourselves to THINK authentically AND build honest campaigns that resonate with the essence of WHY THEY CREATE WHAT THEY DO.  WE ARE OBSESSED WITH LUXURY AND DESIGN, but we also enjoy a good book which is why we've made our clients ny times bestsellers multiple times. OUR passion for A NEW KIND OF PR earned the honor of being named Best Company Entrepreneur 360 2016, and helped sell over $350 million in properties SINCE 2015.



The Society Group has built a reputation quickly through contrarian PR that redefines how luxury is marketed. By launching developments with bespoke events and theatrical storytelling, WE sell the lifestyle of a property and not the listing. In January of 2016, THE SOCIETY GROUP WAS the press lead on The Playboy Mansion, the most expensive property in America at the time. In March, WE were appointed as the lead PR & Event Production for SBE’s first residential project, The Camden, in Hollywood creating a series of press experiences that generated a cover story in the Wall Street Journal and multiple design publications. IN 2017, WE received international attention by marketing the $100 million opus mansion like a hollywood movie complete with a movie trailer that went viral and received over 2 million views. 


An Arab-American native of Portland, OR, Alexander Ali spent over 12 years in the entertainment industry doing every possible job you can imagine. After a quick stint on The Amazing Race Season 7, Alexander opened his own PR firm, at the age of 27, launching his PR career by taking comedian Adam Carolla's podcast and turning it into the Guinness World Record for “Most Downloaded Podcast in the world”. ALEXANDER then transitioned to book PR where he secured four NY Times bestsellers for clients including, Tim Ferriss’ “The 4 Hour Chef”and DEMETRI MARTIN, before building a development + design division.  alexander's work has been featured in The Wall Street Journal, USA Today, Fast Company, INC., CNBC and ENTREPRENEUR.

The Society Group drove leasing traffic to our building before we completed construction with immersive events and strategic press placements in the Wall Street Journal and The Los Angeles Times. We trusted their vision from day one. They successfully created a strong sense of community within our target demographic, and they helped create the public identity of our project.”
— Ben Brosseau, Vice President of Real Estate Investments at Camden Property Trust