a first look at
the most anticipated
properties around the globe
presented by the moguls behind them
No phones or videos were allowed when real estate’s high society gathered at The London Hotel in West Hollywood on Monday, May 8th, 2023, for the inaugural UPFRONTS presented by The SOCIETY Group’s Alexander Ali in partnership with The Wall Street Journal. Synonymous with the entertainment industry, moguls debuted the most-anticipated projects to the closed room. Branden and Rayni Williams opened the show with partner Jason Somers teasing their next development, Stanley 2. Morgan Ball, Sally Forster Jones and Tomer Fridman premiered the first offerings ever from The Rosewood Residences Beverly Hills. Developer Ardie Tavangarian dazzled audiences by unveiling Villa Siena. Jay Luchs gave a first look at Malibu’s Cross Creek Ranch. Developer Ramtin Nosrati unveiled his $36M Bel Air mansion, Allure. Global projects included The Jaffa Penthouse in Tel Aviv for $65M from Sotheby’s Israel owner, Isidora Fridman. While Mexico was represented by Ricardo Santo Cruz, who brought audience members to tears speaking on his eco-development, Xala.
Sponsors included Exquisite Surfaces and REAL Messenger, with stage design by ASH Staging.