Founded in 2010, THE SOCIETY GROUP IS AN AWARD-WINNING PUBLIC RELATIONS AND EXPERIENTIAL MARKETING FIRM WITH OFFICES IN LA + LONDON.

we are PURVEYORS OF BOLD STRATEGIES FOR luxury, ENTERTAINMENT, REAL ESTATE and lifestyle LEADERS.

our mission is TO CREATE unconventional CAMPAIGNs that DRIVE our client's TOP LINE PERFORMANCE and grow brands.


The new way real estate is being sold.
— Inc. Magazine
An idea that is not dangerous is unworthy of being called an idea at all.
— Oscar Wilde

WINNER:  2016 Entrepreneur360 in which Entrepreneur magazine ranked the top entrepreneurial companies in America

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The Society Group has executed press strategies AND EVENTS for some of the most TALKED ABOUT properties, DESIGNERS, and DEVELOPERS in America. OUR DIVERGENT THINKING HAS helped sell over $350 million in real estate SINCE 2015.


THE ONE by Nile Niami offered at $500 Million and lifting in 2018 will be America's most expensive property. 

THE ONE by Nile Niami offered at $500 Million and lifting in 2018 will be America's most expensive property. 

SOLD - The Playboy Mansion - $100 million

SOLD - The Playboy Mansion - $100 million

Opus by NILE NIAMI - $100 million

Opus by NILE NIAMI - $100 million

Beverly West Residences - From $3.000.000 to $12.000.000

Beverly West Residences - From $3.000.000 to $12.000.000

SOLD - The Remodeled Reagan Estate  - $22 million

SOLD - The Remodeled Reagan Estate  - $22 million

SOLD - Modern Farmhouse Atherton, CA  - $33 million

SOLD - Modern Farmhouse Atherton, CA  - $33 million

LEASED - The Camden Hollywood  - Luxury Apartments by SBE

LEASED - The Camden Hollywood  - Luxury Apartments by SBE

SOLD - Topher Grace's Hollywood Hills Home - $1.6 million

SOLD - Topher Grace's Hollywood Hills Home - $1.6 million


The Society Group is a lifestyle PR AND EXPERIENTIAL MARKETING firm founded in 2010 and based in Los Angeles. WE CONNECT THE WORLDS OR ART, ARCHITECTURE AND ENTERTAINMENT TO PRODUCE THE UNEXPECTED.  we push our clients and ourselves to THINK authentically AND build honest campaigns that resonate with the essence of WHY THEY CREATE WHAT THEY DO.  WE ARE OBSESSED WITH LUXURY AND DESIGN, but we also enjoy a good book which is why we've made our clients ny times bestsellers multiple times. OUR passion for A NEW KIND OF PR earned the honor of being named Best Company Entrepreneur 360 2016, and helped sell over $350 million in properties SINCE 2015.

 

BE CONTRARIAN 

The Society Group has built a reputation quickly through contrarian PR that redefines how luxury is marketed. By launching developments with bespoke events and theatrical storytelling, WE sell the lifestyle of a property and not the listing. In January of 2016, THE SOCIETY GROUP WAS the press lead on The Playboy Mansion, the most expensive property in America at the time. In March, WE were appointed as the lead PR & Event Production for SBE’s first residential project, The Camden, in Hollywood creating a series of press experiences that generated a cover story in the Wall Street Journal and multiple design publications. IN 2017, WE received international attention by marketing the $100 million opus mansion like a hollywood movie complete with a movie trailer that went viral and received over 2 million views. 


ALEXANDER ALI, CEO

An Arab-American native of Portland, OR, Alexander Ali spent over 12 years in the entertainment industry doing every possible job you can imagine. After a quick stint on The Amazing Race Season 7, Alexander opened his own PR firm, at the age of 27, launching his PR career by taking comedian Adam Carolla's podcast and turning it into the Guinness World Record for “Most Downloaded Podcast in the world”. ALEXANDER then transitioned to book PR where he secured four NY Times bestsellers for clients including, Tim Ferriss’ “The 4 Hour Chef”and DEMETRI MARTIN, before building a development + design division.  alexander's work has been featured in The Wall Street Journal, USA Today, Fast Company, INC., CNBC and ENTREPRENEUR.


The Society Group drove leasing traffic to our building before we completed construction with immersive events and strategic press placements in the Wall Street Journal and The Los Angeles Times. We trusted their vision from day one. They successfully created a strong sense of community within our target demographic, and they helped create the public identity of our project.”
— Ben Brosseau, Vice President of Real Estate Investments at Camden Property Trust
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PR Capabilities  

          

  • PRINT and Digital PR Campaigns

  • PROPERTY-TO-MARKET Launch Strategies 

  • VIDEO CONCEPTION And PRODUCTION

  • Talent and Influencer Procurement

  • Social Media MANAGEMENT 

  • Luxury PartnershipS 

EVENT CAPABILITIES

 

  • Brand Activations & Integrations

  • Event DESIGN & Execution

  • Guest List Creation and Management

  • Sponsorship

  • Philanthropy & Celebrity Causes

  • Entertainment Bookings


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We've been fortunate enough to work with leading companies and TALENTS INCLUDING:

 

REAL ESTATE

The Playboy Mansion

The One

Hilton & Hyland

The Agency 

Jaman Properties

Partners Trust

Vesta Home

NIle Niami

The Camden

Westside Estates Agency

Coldwell Banker

The Reagan Estate

Opus

Meridith Baer Home

Woodland Properties

Beverly West Residences

LUXURY

Moet & Chandon

SBE

Cadillac

March & White

Morgan Stanley 

Details Organizing 

Venice Supper Club

 

CELEBRITY

Tim Ferriss

Paula Abdul

Demetri Martin

Adam Carolla

Gilbert Gotfried

Rich Eisen

Jay Mohr

NFL Network

E One

LIFESTYLE

Nespresso

Coolhaus Ice Cream

Erewhon Natural Food Markets

Ludlows Cocktail Company

Zlicious 

Qurb Shot

Photobucket

Millie's Vegan Gelato

The Die Line

Plantiva

 

 

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THE SOCIETY GROUP

8560 SUNSET BLVD.

PENTHOUSE

WEST HOLLYWOOD, CA 90046

310.991.6368

 

LONDON

88 Portland STREET

Suite 23

London

W1B 1NX

United Kingdom

 


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