The SOCIETY Group-

Our CEO, Alexander Ali was quoted in another article sharing his insights on the best ways to go trolling for open houses. Read the whole story HERE

Also check out The Most Outrageous Open Houses Ever. 

How to Find Open Houses

By Kimberly Dawn

Whether you’re intent on buying a home or just curious, hitting up open houses is probably the most fun part of house hunting. It can help you get the lay of the land, too.

How to find open houses:

  • Use Instagram and other social media. Simply search #openhouse plus your city on Instagram, and you’ll find plenty of listings with gorgeous pictures. “I also like to keep an eye on Realtor® signs in my area and find their personal Instagram accounts,” says Alexander Ali, founder of The Society Group PR firm, who has put on somememorable open houses. “Most agents have personal accounts, and they’re great to use as a communication tool. Follow and direct message them! It’s faster than an email, and they check their social constantly.”
  • How to make the most of open houses
  • Think beyond the home you’re in. Chat with the Realtor® about the neighborhood, not just the house. “If the home isn’t something you like, they probably have others they could show you,” says Ali. “If you don’t like that house but you like the Realtor and aren’t working with anyone yet, tell them so and ask what else they have. Try not to leave an open house without at least one new phone number or listing idea, and soon you’ll find the right place for you.” But beware of engaging anyone as a dual agent.