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When a potential buyer considers purchasing a new property, their first step, even at the luxury level, is often to look at some listings to see what’s out there.
“Because we know that most buyers start their search online,” said Alexander Ali, the CEO and founder of a Los Angeles-based public relations firm called The Society Group, “a listing’s photos and videos serve as a window into the property’s world until you can get that buyer in to see it.”
For this reason, “they’re very, very important,” he continued.
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