Real Estate PR

The SOCIETY Group- The Wall Street Journal

Screen Shot 2018-01-15 at 7.44.39 AM.png

The Open House Goes Over the Top

The traditional wine-and-cheese open house has given way to increasingly elaborate shindigs.

More than 250 guests gathered at a home in Los Angeles’s Pacific Palisades neighborhood last fall. Models swam in the pool, guests attired in all-white drank mojitos and a singer strummed an acoustic guitar. The guest of honor: the 11,000-square-foot New England whitewashed-brick house, which would hit the market days later for $16.95 million.

As luxury home prices edge into record territory in some areas, traditional wine-and-cheese open houses are being replaced with five-course meals, poolside fashion shows and...

Watch the video and read the full article HERE.