The Agency

Sundance Ranch- Mansion Global

27580WindingWayEXTERIORprint045.jpg

Malibu’s Sundance Ranch Asks $18 Million

The equestrian property was once owned by George Roy Hill, director of ‘Butch Cassidy and the Sundance Kid’.

Sundance Ranch, a Malibu, Calif., equestrian property once owned by George Roy Hill, director of “Butch Cassidy and the Sundance Kid,” is coming on the market for $18 million.

Mr. Hill, who also directed the movies like “Thoroughly Modern Millie” and “The Sting,” owned the property in the 1970s, public records show. He died in 2002.

About 15 miles from Santa Monica, the nearly 11-acre ranch overlooks the ocean and includes the original 1953 ranch house owned by Mr. Hill. The 2,139-square-foot house has four bedrooms, three bathrooms, an office and an outdoor dining area with views of the ocean. It also has rustic exposed wood beam ceilings, a Jacuzzi, a pool, a fire pit, a zip line and an outdoor shower. There is space to expand and build additional structures, pending approvals, according to the listing.

There are also two horse barns with 24 new stalls and a riding arena. Kumquat, pomegranate, lemon and lime trees grow on the land.

Read the full article HERE.

The Agency- ENTREPRENEUR

By: Bryan Elliott

You might know Mauricio Umansky from appearances on The Real Housewives of Beverly Hills, because he’s married to the beautiful Kyle Richards

Umansky is a high-end real estate agent, media personality and philanthropist. He was born into a life with some privilege, but the family business hit rocky roads growing up and he later ventured off on his own. 

Umansky tried several businesses as he honed his entrepreneurial skills in different industries, such as textiles and fashion, with varying degrees of success.

On a date night with wife, Kyle, not too long ago, they both earned their real estate licenses and never looked back. Mauricio and his team seem to have finally hit their stride with mega-success biz The Agency.

Umansky and The Agency are flipping the antiquated legacy industry of real estate on its head and seriously changing the game. Umansky’s approach is very different. It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.

By shunning the traditional brokerage model of cut-throat agents competing against each other, The Agency has fostered a culture of partnership which ensures its clients and listings have the competitive edge.

This approach has proven highly successful. In less than four years, The Agency has closed more than $4.8 billion in residential sales and established itself as one of the preeminent players in the luxury real estate market, representing many of the country’s most visible and high-end properties. There were also off-camera talks about more big plans that I am keeping secret, but which will likely be announced soon.

Check out video HERE. 

The Playboy Mansion- The Wall Street Journal

Playboy Mansion Sale Is Next Step in Business Transformation:

Exclusive Photos

Asking $200 million, Playboy Enterprises plans to reinvest the proceeds of the sale; a buyer would have to remodel the ‘dated’ interiors and let tenant Hugh Hefner remain

By

CANDACE TAYLOR

Jan. 11, 2016 1:41 p.m. ET

The Playboy Mansion—the sprawling Los Angeles house that over four decades came to embody Hollywood’s sybaritic party culture—is going on the market for $200 million. 

Longtime resident Hugh Hefner has no plans to leave: Seller Playboy Enterprises is stipulating Mr. Hefner, 89, be allowed to remain at the home for the rest of his life. 

Founded by Mr. Hefner in 1953, Playboy helped usher in the sexual revolution, but more recently has shed staff and reorganized its business. Scott Flanders, Playboy Enterprises’ chief executive, said in a statement that the sale of the mansion “enables us to continue to reinvest in the transformation of our business.” “The Playboy Mansion has been a creative center for Hef as his residence and workplace for the past 40 years, as it will continue to be if the property is sold,” he added. 

Founded by Hugh Hefner in 1953, Playboy helped usher in the sexual revolution, but more recently has shed staff and reorganized its business. 

On roughly 5 acres, the property is one of the largest in Holmby Hills and borders the Los Angeles Country Club. According to listing agents Mauricio Umansky of the Agency and Gary Gold and Drew Fenton of Hilton & Hyland, the mansion is roughly 20,000 square feet. The property includes an elaborate swimming pool and grotto, zoo and game house. 

The estate is in need of renovation. “The house will require remodeling, for sure,” Mr. Umansky said, though he added that the value of the land alone is close to $100 million. The home’s interiors are “dated and will need to be remodeled and redesigned,” he said. Moreover, a buyer may want to increase the size of the house.

Acquired by Playboy Enterprises in 1971 for $1.05 million, the mansion is the longtime home of Mr. Hefner, who rents the mansion from the company for a “small, nominal amount each year,” according to a Playboy spokesperson. While Mr. Hefner’s remaining at the property is “nonnegotiable,” Mr. Umansky said, the exact terms of the arrangement will be determined during purchase negotiations.

Jaman Properties- LA Times

BY BONNIE MCCARTHY for The Los Angeles Times

In Los Angeles, Picasso and Warhol pieces don't hang just in museums — they grace the walls in extravagant open houses.

At real estate's most rarefied level, when homes are selling for $10 million or more, "you're not going to be putting up Z Gallerie pieces anymore," said Billy Rose, president of the Agency in Los Angeles.

Instead, elite home stagers coordinate with art galleries to rent original art pieces to use during home showings. Like the houses themselves, the art is for sale.

Realtors and galleries say it's a win-win: The pieces make the homes feel more luxurious and one-of-a-kind, and the art is more likely to be sold if it's brought to a place where wealthy buyers are sure to pass through.

When staging a newly renovated estate in Pacific Palisades on the site of President Ronald Reagan's former home, the developers brought in Picasso sketches, works by David Hockney and Donald Sultan, a Vija Celmins ocean lithograph and two Ethan Murrow drawings.

The house was redone to appeal to a buyer with a deep affinity for the Golden State, so nearly all of the pieces "reference California or classic Western imagery," said Janus Cercone, principal of Los Angeles-based Jaman Properties.

Rare art rentals from places such as Jason Vass Gallery in L.A. and Hamilton Selway Gallery in West Hollywood are in line with other open house practices designed to help sell a luxe lifestyle: the vintage prestige cars sitting in the garage, the lavish custom furnishings and the catered champagne-and-caviar parties.

READ THE FULL STORY on The Los Angeles Times

Jaman Properties- The Real Deal

LA brokers say luxury art and luxury houses sell one another

April 25, 2016 12:00PM

Who needs art museums when you can just go to an open house?

Luxury real estate agencies are now coordinating with art galleries to display and sell original pieces during home showings. For the agencies and the galleries involved, it’s a double-win setup that augments the appeal of crème de la crème houses and gives buyable art monied exposure. 

The developers of a renovated property in Pacific Palisades staged the residence to feature Picasso sketches, Ethan Murrow drawings and works by David Hockney and Donald Sultan.

The artwork, which referenced some element of Western imagery, played to the appeal of buyers attached to the brand of California, Jaman Properties principal Janus Cercone told the L.A. Times.

The added pizzazz isn’t without a cost. While borrowing the artwork is typically free, Cercone added that she must pay for insurance, logistics and security — which often amounts to tens of thousands of dollars.

But even if the house doesn’t sell, sometimes there is a happy ending for the featured artwork.

“I’ve seen the art sell to the person buying the house, and also to the person selling,” Paul Lester, a partner at the Agency, told the Times. “And I’ve had the experience where a potential buyer isn’t right for the house, but they come back for the art.”  — Cathaleen Chen

 

Jaman Properties- LA Times

Parties such as this one to sell the Riviera White House come with the territory for “pocket listings,” a.k.a. “whisper listings.” (Inae Bloom / Guest of a Guest)

Parties such as this one to sell the Riviera White House come with the territory for “pocket listings,” a.k.a. “whisper listings.” (Inae Bloom / Guest of a Guest)

BY: LAUREN BEALE for The Los Angeles Times

There's a velvet rope in L.A.'s multimillion-dollar housing market that most simply cannot pass. No entrance. No way. No how.

Welcome to the world of pocket listings, also known as whisper listings. Only elite real estate agents with rich clients are privy to these ultra-exclusive mansions that are for sale on the sly.

Don't bother to scour the Multiple Listing Service or any of the online realty marketplaces to try to find them. Pocket-listed homes simply aren't there, so prospective buyers have to rely on well-connected agents to score access.

This largely word-of-mouth marketing has obvious advantages for paparazzi-hounded celebrities and privacy seekers.

A case in point is the newly completed Riviera White House for sale on the site of the former Ronald and Nancy Reagan home in Pacific Palisades. Asking price: $33 million.

"There's such rare air at this level that we don't believe we need to be in the MLS," said David Offer, the Berkshire Hathaway HomeServices agent who has the pocket listing.

Marketing the listing started with an invitation-only broker's open. "Only those with the potential to sell in this price category were invited," he said.

The next day a private tour brought 40 members of Soho House — one of the most hard-to-get-into members-only clubs in town — to view the 12,000-square-foot Spanish-style main residence and guesthouse. Two brokers also brought clients to look at the place. Among the unique flourishes: a bathroom whose walls are adorned with peacock feathers, applied by hand by a group of local art students.

The following day there was another private showing and an evening friends-and-family party. Jaman principals Janus Cercone and Michael Manheim warmly welcomed the guests, including such luminaries as television producer Marcy Carsey, who already owns a Jaman house. People milled about sipping champagne and admiring framed Picasso sketches on the walls while a pianist played classic tunes. Servers passed lamb-chop lollipops, prosciutto-wrapped fig skewers and cups of fennel salad.

The pocket listing, the private showings, the parties are all a sequel to a script that the couple employ to sell their individualized houses.

"We are storytellers," Cercone said. "We devise a biography of who the owner will be and design based on that character."

The pair imagined the buyer to be a self-made man or woman with big dreams and goals, Cercone explained. "We created a retreat and sanctuary where they come home after trying to make their mark on the world stage."

An earlier house Jaman Properties designed had a two-story living room meant to appeal to a larger-than-life person with a big personality. "The first day it was on the market," Cercone said, "Conan O'Brien walked in and said: 'I can't believe there's finally a house that's tall enough for me.'" He bought the place.

Selling luxury homes outside of the MLS system has gained traction in recent years, particularly at the Agency. The Beverly Hills real estate firm handles nearly a third of all transactions as pocket listings, said Paul Lester, an Agency partner.

But what if there are no takers?

"There is a period of time you can give yourself for an off-market listing or it doesn't resonate anymore," Lester said. "Thirty days is the best window."

The Agency- Entrepreneur

BY: LINDSAY FRIEDMAN for Entrepreneur

Taking a break from your day job is always a good thing, but after watching James Corden’s recent attempt at selling luxury homes, it’s probably best he step aside and let the pros, like those at The Agency, do their thing.

And oh, by the way, The Agency is the company actually responsible for selling the luxury home in the above video.

“We’re always being creative and thinking outside of the box,” says David Parnes, an agent from the company. “We’re in a competitive industry and we want to make sure we’re the best at what we do. We have to challenge and better ourselves and, through our thinking, we need to live each house in our heads.

“Overall, we read each property as an individual and we extenuate each property as an individual with our ideas, giving it an identity through the lifestyle, which is a very very important marketing tool," he says. "We want to make sure people remember the home they had an experience in.”

To understand Parnes’s point, read the full article HERE

The Agency- Inc.

Most people dread Mondays. But if you get this down, you can conquer them each and every single week.

BY LEONARD KIM - For Inc.com

When it comes to Monday, many of us dread going back to work. The weekend is full of fun and relaxation, but when Monday hits, you're back to the grind. Work from the past week begins to pile up on your desk. Weekend emails for assignments fill up your inbox. Next thing you know, you're panicking because of the amount of work you have sitting in front of you.

Doing these things only sets you up to fail. That means you need to play catch up the entire week.

On the contrary, founders of profitable companies know that approaching Mondays on Sunday sets the tone for the entire business week.

Changing one or two simple habits can alter your stress levels and kill your case of the Mondays.

The Agency is a real estate firm that was started by 5 friends in Beverly Hills. They are a full-service, luxury real estate brokerage and lifestyle company that has redefined and modernized the real estate industry. On top of that, they have broken records and sold billions of dollars in real estate over the last few years.

I had the opportunity to sit down with the founding team at The Agency. These 5 friends have made huge strides in the real estate world, winning multiple awards in real estate from the Wall Street Journal.

These are the 11 things that The Agency's founding staff does to conquer Mondays with success, each and every time.