One part luxury apartment complex, one part bed and breakfast, and one part Spring Break retreat
By: Elijah Chiland
Read the full article HERE
Just about a decade after plans for The Camden Hollywood were first announced, the seven-story mixed-user at Selma and Vine is ready to host some very trendy and sociable renters. Featuring 287-units, the building was developed by Camden Development in collaboration with sbe and the Souferian Group. The former company, led by Sam Nazarian, runs such popular night clubs as Hyde, as well as the swanky SLS hotel chain.
The apartments are meant to appeal to people looking for a more social atmosphere (i.e. young people). As photos from The Camden show, the building appears to be one part luxury apartment complex, one part bed and breakfast, and one part Spring Break retreat.
Amenities include the conventional pool, gym, and screening room, as well as the less often encountered music studio, artist’s annex, and outdoor kitchen offering cooking workshops with local chefs. A private dog park includes a media screen where residents can share pictures and video of their pets. An Equinox is slated to open this fall on the ground floor.
The Camden includes studio, one-bedroom, two-bedroom, and penthouse units. Prices start at $2,100 for studios and go all the way up to $10,000 for penthouse units. A one-bedroom rents for between $2,600 and $3,300.
By Katy McLaughlin
June 16th, 2016 for The Wall Street Journal
To understand the transformation on Sunset Boulevard, consider Larry Flynt’s Hustler Hollywood flagship store. The venue for sexy lingerie and other erotica was purchased last year for $18.3 million to make way for the Arts Club, an elite, members-only social club.
The Hustler store is among the symbols of Sunset Boulevard’s louche past that are being razed to make way for upscale residences, shopping and dining. The luxury developments represent a dramatic cultural shift on Sunset. The boulevard—and particularly the 1½-mile-long West Hollywood portion known as the Sunset Strip—has throughout its history been famous for nightlife, counterculture, and sex, drugs and rock ’n’ roll.
Sunset’s notoriety began in the 1930s and ’40s, when it was a glamorous nightlife destination for Hollywood stars. Even when its famous nightclubs closed down one by one, Sunset’s fame drew crowds of young people from around the country, said Hans Fjellestad, director of the 2012 documentary “Sunset Strip.”
Downtown has gone to the dogs.
By: Kavita Daswani
Apartments and condos in the heart of Los Angeles are boasting amenities for pets that would make most humans drool: free treats, spas, concierge services and dog-friendly on-site parks and rooftop decks.
"[Apartment dwellers] were getting the workout facilities, the pool, every amenity they could want. But then they started saying, 'Oh, I have a dog,'" said Jim Jacobson, senior vice president of sales for Douglas Elliman Real Estate's development marketing.
Currently under construction, the company's sprawling Metropolis development in downtown Los Angeles will boast its own dog park with bathing and grooming facilities.
"The dog park is not just a grassy area, either," said Jacobson. "We'll have tunnels the dogs can jump on and walk around."
Such pet-friendly offerings are especially important in dense downtown, where green spaces are few and far between.
But they're also cropping up throughout the city.
At the Camden in Hollywood, a "dog den" features a dog wash with a drying station and an off-leash gated space on the rooftop for canines and their owners to socialize; water bowls and treats are available throughout the property.
"Dog-friendly amenities have become among the most requested [feature] nationwide," said Benjamin Brosseau, vice president of developer Camden Property Trust. "And developers are getting smarter about giving tenants what they want."
Back in 2008, I used to work at a real estate investment fund. We sold real estate in conference rooms. Boring, I know. So were all the open houses and development projects I went to.
Today, all of that has changed.
Alexander Ali of The Society Group invited me out to an open house he was hosting to launch The Camden residencies in Hollywood on Sunset and Vine. I thought to myself that this was going to be another boring night, but at least there would be Moet champagne and a dinner by Foodshop.
Luxury real estate companies from all over the world aren't sure how to capture their audience. They want to sell a lifestyle, but there aren't many options.
In such a boring and bland industry, most real estate agents believe that parking a Ferrari in front of a location will sell that experience. Me, on the other hand... I believe that adds competition to a new home, as I'd probably entertain the option of owning the exotic car instead.
Alexander spent two months pitching leadership the idea of an "immersive open house" at The Camden of how this would pan out, but they were skeptical because something like this has never been done before. Ultimately, they decided to give it a try.