CASE STUDY: The Camden brought us in to create a series of events to launch luxury units and increase leases over a four-month period. We created a VIP press preview for 30 and a Grand Opening for 200 guests based on an immersive theatrical performance. Guests were taken on a choose-your-own adventure format that allowed them to experience the property through six different narratives ending with a sit-down dinner.
Rent Range: From $3,200 to $10,000
Commercial Real Estate
Branding + Campaigns + PR
RESULTS: The strategy amplified all the amenities to the desired target audience (millennials) and resulted in coverage in national publications like Wall Street Journal, Los Angeles Times, and The Hollywood Reporter. Leases increased to 80% capacity after the events.