society's luxury PROPERTY authority
THE Society Group is the industry leader in luxury real estate public relations and immersive events. IN TODAY’S CROWDED MARKET, We BRAND AND DIFFERENTIATE the world’s poshest properties FROM 1 Million to 1 Billion.
AUDACIOUS AND UNEXPECTED
The SOCIETY Group introduces the most lavish listings in the world to the public in current and unexpected new ways. We’ve helped market the Playboy Mansion (which sold for $100 million in 2016) and created the world’s most-watched real estate trailer. We’ve turned two multimillion-dollar properties into an Insta-House where influencers captured the perfect grams, racking up hundreds of thousands of impressions and selling the homes in the process. The Society Group has three unique branches:
Property Society: We create comprehensive PR plans that give the property an identity and story
Soirée Society: We throw immersive events catered to each specific listing
Social Society: We connect social media influencers and luxury brands to the world of real estate to help publicize and sell properties
We’re the one-stop shop for custom content creation, digital marketing, and partner relations. We are bold, audacious, and not afraid to push the boundaries—just like the properties we represent.
“Homes are rarely marketed this way.”
“One of the most extravagant open houses in the history of L.A. real estate. ”
“The social media-driven future of real estate marketing. ”
“The new way real estate is being sold.”
“Y’all someone made a movie trailer to sell a $100 million dollar house and it’s the most extra thing ever.”
WINNER: 2016 Entrepreneur360™ in which Entrepreneur magazine ranked the top entrepreneurial companies in America