The Society Group is a lifestyle PR firm founded in 2013 and based in Los Angeles. As one of the preeminent real estate PR firms in the highest end of residential and commercial real estate, WE specialize in interior design, entrepreneurs and luxury BRANDS. OUR passion for A NEW KIND OF PR THAT blendS the worlds of art and architecture earned the honor of being named Best Company Entrepreneur 360 2016, and helped sell over $250 million in properties this year. 



The Society Group has built a reputation quickly through contrarian PR that redefines how luxury is marketed. By launching developments with bespoke events and theatrical storytelling, WE AIM TO sell the lifestyle of a property and not the listing. In January of 2016, THE SOCIETY GROUP WAS the press lead on The Playboy Mansion, the most expensive property in America at the time, and the Ronald Reagan estate in Pacific Palisades.  In March, WE were appointed as the lead PR & Event Production for SBE’s first residential project, The Camden, in Hollywood creating a series of press experiences that generated a cover story in the Wall Street Journal and multiple design publications. 


An Arab-American native of Portland, OR, Alexander Ali spent over 12 years in the entertainment industry doing every possible job you can imagine. After a quick stint on The Amazing Race Season 7, Alexander opened his own PR firm, at the age of 27, launching his PR career by taking comedian Adam Carolla's podcast and turning it into the Guinness World Record for “Most Downloaded Podcast in the world”. ALEXANDER then transitioned to book PR where he secured four NY Times bestsellers for clients including, Tim Ferriss’ “The 4 Hour Chef”, before building a development + design division.  alexander's work has been featured in The Wall Street Journal, USA Today, Fast Company, INC., CNBC and ENTREPRENEUR.

The Society Group drove leasing traffic to our building before we completed construction with immersive events and strategic press placements in the Wall Street Journal and The Los Angeles Times. We trusted their vision from day one. They successfully created a strong sense of community within our target demographic, and they helped create the public identity of our project.”
— Ben Brosseau, Vice President of Real Estate Investments at Camden Property Trust