"Meet the MilLennIAls Marketing Homes Like Hollywood Movies."



The Society Group is the fastest growing real estate PR and branding firm for luxury properties and developments.


At The Society Group we offer clients a 360 marketing solution encompassing everything from producing viral content, branding, experiential marketing and public relations. We are a team of entertainment professionals, publicist, graphic designers, and marketing mavens that offer creative solutions that sell the most iconic properties in the world. We have built a reputation quickly with viral campaigns that redfine how luxury and lifestyle are marketed. Our relationships intersect at the crossroads of traditional and new media to build international exposure for our clients. The Society Group  is known for setting and identifying trends that catapult brokerages and turn developers into celebrities.

Since 2017, we have developed branding and PR strategies that helped sell over $400 million in real estate and our current portfolio is worth over $750 million dollars. 


ALEXANDER ALI IS A PUBLICIST, PRODUCER, and CEO / FOUNDER OF the society Group.  he belives in connecting his love of art and theater with the world of real estate and lifestyle. his passion for big picture disruption has altered the real estate industry and secured four NY Times bestsellers for clients including, Tim Ferriss. In 2015, the society group became the leading firm for real estate by representing AMERICA's most prominent developers and properties such as the playboy mansion and the most expensive home in america, the one. his creativity shocked the real estate world with a sultry viral campaign for the $100 million dollar opus property that gained international attention. his work has been profiled in the Wall Street Journal, forbes and fast company. 

The Society Group drove leasing traffic to our building before we completed construction with immersive events and strategic press placements in the Wall Street Journal and The Los Angeles Times. We trusted their vision from day one. They successfully created a strong sense of community within our target demographic, and they helped create the public identity of our project.”
— Ben Brosseau, Vice President of Real Estate Investments at Camden Property Trust