"Meet the MilLennIAls Marketing Homes Like Hollywood Movies."



At The Society Group we offer clients a 360 marketing solution encompassing everything from producing viral content, branding, experiential marketing and public relations. We are a team of entertainment professionals, publicists, graphic designers, and marketing mavens that offer creative solutions that sell the most iconic properties in the world. We have built a reputation quickly with viral campaigns that redefine how luxury and lifestyle are marketed. Our relationships intersect at the crossroads of traditional and new media to build international exposure for our clients. The Society Group  is known for setting and identifying trends that catapult brokerages and turn developers into celebrities.

Since 2015, we have developed branding and PR strategies that helped sell over $500 million in real estate and our current portfolio is worth over $1,7 billion. 


ALEXANDER ALI IS A PUBLICIST, PRODUCER, and CEO / FOUNDER OF the society Group.  he belives in connecting his love of art and theater with the world of real estate and lifestyle. his passion for big picture disruption has altered the real estate industry and secured four NY Times bestsellers for clients including, Tim Ferriss. In 2015, the society group became the leading firm for real estate by representing AMERICA's most prominent developers and properties such as the playboy mansion and the most expensive home in america, the one. his creativity shocked the real estate world with a sultry viral campaign for the $100 million dollar opus property that gained international attention. he is frequently seen on CNBC as AN ON-CAMERA real estate MARKETING EXPERT and his work has been profiled in The New York times Style sEctionthe Wall Street Journal, INC. and FORBES.