CASE STUDY: How do you launch a house during a pandemic when open houses are illegal? SOCIETY turned the boring Zoom conference into a sensory experience combined with a LIVE tour for 25 VIPS. Each guest received a curated box of materiality from the home, Moët & Chandon champagne, truffles, art, and Tom Dixon candles to activate all five senses and connect them in a time of disconnection.
Residential Real Estate
Campaigns + Events
RESULT: The result was a cover story in The Wall Street Journal Mansion section that started a frenzy among realtors for the 25 spots. The concept was hailed for its innovation in COVID and had 100% turnout among top realtors while saving over 30K on an unnecessary launch event.