Produced by The SOCIETY Group · Sponsored by The Wall Street Journal

The Forum We Built
Because the Forum
Did Not Exist

International developers have extraordinary properties. American buyers have extraordinary capital. For years, no one introduced them properly.

What It Solves

The Problem That Started It

The global luxury real estate market has always had a geography problem. Capital is international. Culture is local. UPFRONTS is not a conference. It is a working infrastructure — built so that the introductions our clients need are made in a room we control, with a guest list constructed for that purpose.

The Format

A Working Session. Not a Conference.

Produced by The SOCIETY Group and sponsored by The Wall Street Journal, UPFRONTS is an invitation-only annual summit convening the most influential developers, brokers, architects, and capital sources from five continents.

International developers leave with qualified introductions to the US market. US brokers leave with the cross-border relationships that will define the next decade of their practice.

Past Editions

The Record

UPFRONTS Los Angeles

I · II · III · IV

The New Geography of Wealth

UPFRONTS New York

I · II · III · IV

The Architecture of Influence

UPFRONTS Miami

I · II

The New Capital Corridor

UPFRONTS London

I · II

The New Geography of Wealth

UPFRONTS Dubai

I

The Eastern Standard

Next Edition

London. May 2026.

The second London edition arrives in the city that more than any other understands what it means to move slowly and move right. Attendance is by invitation. Enquiries are welcome.

info@societygrouppr.com

The Official UPFRONTS Platform

Apply to Attend

Full event details, past editions, speaker alumni, and attendance applications live on the official UPFRONTS platform.