What we do, how we work, and what makes us different — answered directly.
About the Firm
What is The SOCIETY Group?
The SOCIETY Group is a global luxury real estate public relations and brand strategy firm founded by Alexander Ali. We operate across five cities — New York, Los Angeles, London, Miami, and Abu Dhabi — representing landmark developments, institutional brokerages, power brokers, and AI infrastructure developers. We created UPFRONTS and the Hollywood Reporter's Power Broker Awards.
Who are your clients?
Our clients include Carl Gambino, Mauricio Umansky, Tomer Fridman, Aaron Kirman, Linda May, and Fredrik Eklund. Brokerage and developer clients include Witkoff, Sotheby's International Realty, Corcoran, Compass Development Marketing Group, Christie's International Real Estate Southern California, 8899 Beverly, and Exquisite Surfaces. Property campaigns have included the Playboy Mansion, The One Bel Air, The OWO Residences by Raffles in London, and Mr. C Residences by ALTA Development in Dubai.
Where does The SOCIETY Group operate?
New York, Los Angeles, London, Miami, and Abu Dhabi. Each position is embedded in its market rather than parachuted into it. We understand the specific culture, media landscape, and capital dynamics of each city from the inside.
How do I engage The SOCIETY Group?
Counsel is extended by referral or direct approach for projects that warrant a conversation. Contact us at info@societygrouppr.com.
For International Developers
How do international property developers reach US buyers?
Through three channels: UPFRONTS, our Wall Street Journal-sponsored conference where developers meet qualified US buyers directly; our press network across the publications the American buyer class reads; and our broker relationships in New York, Los Angeles, and Miami.
What is UPFRONTS?
An invitation-only international real estate summit produced by The SOCIETY Group and sponsored by The Wall Street Journal. It is the only regular forum designed specifically to connect international developers with qualified US buyers and top-tier American brokers. Editions have run across New York, Los Angeles, Miami, London, and Dubai. Full details at upfrontsrealestate.com.
For US Brokers
How do top US real estate brokers build international networks?
Through UPFRONTS, US brokers are placed in working sessions with international developers, capital sources, and fellow operators from five continents. A US broker who attends UPFRONTS leaves with international relationships that are genuinely structural — not business cards, but introductions that open markets.
What are the Power Broker Awards?
The Hollywood Reporter's Power Broker Awards are press-verified recognition in luxury real estate, now in their sixth year. There is no nomination process and no sponsorship pathway to recognition. We verify against press archives, closing records, and independent market data.
AI Infrastructure & SIGNAL
What is SIGNAL?
SIGNAL is The SOCIETY Group's fifth pillar — PR, investor awareness, and brand strategy for the developers building the physical infrastructure of the AI economy. Data campuses, large-scale land acquisitions, and mixed-use developments at the intersection of technology, capital, and community. We have represented Arizona Land Consulting and CEO Anita Verma-Lallian on multiple AI infrastructure and data center projects in Arizona, with coverage in Fortune, Inc., and the Wall Street Journal.
How does SIGNAL differ from technology PR?
SIGNAL is real estate PR applied to a new asset class. The clients are developers and landowners, not technology companies. The press targets are the same publications that cover landmark real estate — plus the business press that covers capital at this scale. The community relations and regulatory strategy draws on our existing infrastructure practice. The asset class is new. The methodology is not.
About Branded Residences
What is branded residence PR?
The strategy of connecting a hospitality-branded residential development with the international buyer class that can move it. Campaigns for The OWO Residences by Raffles in London and Mr. C Residences by ALTA Development in Dubai generated qualified leads, cross-border broker relationships, and documented sales across US, Middle Eastern, and Asian markets.