OPUS Beverly Hills

Nile Niami, OPUS & The One- The Guardian

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America's costliest house: developer takes $500m gamble on Bel Air eyrie.

Niles Niami specializes in homes for the super-rich. All he needs is a billionaire to snap up his LA hilltop mansion called The One.

Nile Niami at his completed property The Opus in Los Angeles, California. He is due to put an even more luxurious property, known as The One, on the market later this year. Photograph: Dan Tuffs for the Guardian

Niles Niami stands on the rooftop of the most expensive house in America, the latest property he has built for billionaires, and considers the best way to describe his design aesthetic. “Badass,” he grins. “Yeah. Badass.”

Sweeping in every direction is a panoramic view of Los Angeles and the Pacific Ocean. Beneath him is a gargantuan glass and marble residence with moats, four swimming pools, 20 bedrooms, a nightclub, a bowling alley, a cinema and walls and ceilings made of jellyfish aquariums. Price: $500m.

Read the full article HERE.

Nile Niami & Opus - W Magazine

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In the Bird Streets, a tangle of roads above Sunset Boulevard in Los Angeles, multimillion-dollar mansions, with their angular glass facades spilling down the hillsides, look as if they have alighted fresh off another planet. Many are the work of a single architect, Paul McClean...

...Niami was formerly a movie producer, and "Opus" can feel like a tentpole movie set. In a three-minute trailer on the Opus website, a woman wearing a VR headset writhes awake in the indoor-outdoor master bedroom, as glittery, gold-masked women join her for a bacchanalia of champagne, skinny dipping, and light foreplay. It’s like an ad to buy 50 Shades of Grey to be your life. For developers selling a lifestyle, McClean’s designs offer the correct canvas to play with.

Read full story HERE.

The Society Group- Financial Times

The Park Bel Air, an 11-acre development under construction in Bel-Air, will have three homes that range in size from 56,000 sq ft to 61,000 sq ft, with asking prices starting at $115m and rising to $150m. A short distance away, a four-acre home under construction called “The One” will go on sale later this year with a reported asking price of $500m, according to its developer, Nile Niami. Its over-the-top amenities include a 5,000 sq ft master bedroom and five pools.

“Bel-Air has always had a reputation for wealth, but now it’s becoming a bit more global with international buyers shopping here,” says Alexander Ali, chief executive of The Society Group, a Los Angeles marketing agency with a string of high-profile sales under its belt. “These are buyers who traditionally shopped for properties in places like New York and London, but they are now showing up in Bel-Air.”

Read the full article HERE.

OPUS Beverly Hills- Zillow

It also boasts Beverly Hills' largest indoor pool.

Put this one on the holiday wish list now.

You might have to beg, borrow, and steal to come up with $100 million dollars to afford this 7-bedroom, 11-bathroom Los Angeles mansion (or give up 20 million $5 lattes — trust us, we did the math), but once you do, you might not have to think of much else.

Full article HERE.

OPUS Beverly Hills- Mansion Global

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New Zealand, Sweden could be headed for housing bubble burst, Chinese developers face challenges in India and more news from around the world.

When a potential buyer considers purchasing a new property, their first step, even at the luxury level, is often to look at some listings to see what’s out there.

“Because we know that most buyers start their search online,” said Alexander Ali, the CEO and founder of a Los Angeles-based public relations firm called The Society Group, “a listing’s photos and videos serve as a window into the property’s world until you can get that buyer in to see it.”

For this reason, “they’re very, very important,” he continued.

Full article HERE.

OPUS Beverly Hills- Forbes

In order to bring some attention to the spec home known as Opus, Hollywood producer-turned-developer Niles Niami and Hilton & Hyland listing agent Drew Fenton have unleashed two videos -- one green band and one red band -- that promote the 20,500-square-foot mansion's sprawling features as a crew of "Goldfinger"-esque girls writhe about in unmitigated ecstasy on the property.

The red band version features a live-action body painting, a stimulating virtual reality experience, an abundance of strategically placed gold pasties, gold fetish wear, a masked wine cellar attendant, gold luxury vehicles, and a lot of slow motion grinding.

READ THE ENTIRE FORBES PIECE ONLINE